Tuesday 15 May 2012
RIP FLASH: LONG LIVE HTML5
Flash is out. Big time. Google can not index or read it. Apple’s iPod, iPhones and iPad devices do not support it. And its maker, Adobe, stopped developing new versions of it for mobile devices. With the rapid growth of mobile and a need for a friendlier mobile experience, HTML5 stepped in to take its place.
Friday 11 May 2012
WHY HAVE A MOBILE WEBSITE?
There are two main reasons for having a mobile site.. well three actually.
Simple, it’s all about REACH and ENGAGEMENT
1. Reach
Mobile is today by far the most personal gadget, accompanying us 24 hours a day, 7 days a week wherever we go. Businesses understand this and have followed by creating websites that are tailored to the mobile user. A reports by Nielsen Mobile show that businesses that have added a mobile website have increased overall traffic to their website by 13%.
Top activities among mobile shoppers include in-store price comparisons (38% of mobile shoppers), browsing products through their mobile Web or apps (38%) and reading online product reviews (32%).
Source: Nielsen
2. Engagement
Now the truth is that most website display poorly on mobile devices as they were not built to fit a small screen. A recent study shows that the average success rate for a user to complete a task via his mobile device was only 59%. The reason is that websites were not tailored for a mobile on-the-go type of interaction. Mobile users have different needs, they might be standing in the corner of a street trying to get precise information like your businesses address or the price of a product. How long will it take them to get to that information?
If the information is not visible and the site is not appealing, chances are that they will just give up and search for a more mobile-friendly website that is willing to provide them with that information and keep them engaged.
3. Your Customer
Your website like a mobile site is your shop window to the world and your customers. If you don't have mobile website what are you telling you new and old customer alike.
Well, I think your telling them two things. (1.) Your business is not innovative and (2.) you don't really care about how your business interacts with your customer... The big sign post is "GO SOMEWHERE ELSE" Mr or Mrs Customer.
So what do you do about it?
You basically have two options:
Do nothing and hope that the mobile browsers will improve with time
Have an optimized site for mobile
Simple, it’s all about REACH and ENGAGEMENT
1. Reach
Mobile is today by far the most personal gadget, accompanying us 24 hours a day, 7 days a week wherever we go. Businesses understand this and have followed by creating websites that are tailored to the mobile user. A reports by Nielsen Mobile show that businesses that have added a mobile website have increased overall traffic to their website by 13%.
Top activities among mobile shoppers include in-store price comparisons (38% of mobile shoppers), browsing products through their mobile Web or apps (38%) and reading online product reviews (32%).
Source: Nielsen
2. Engagement
Now the truth is that most website display poorly on mobile devices as they were not built to fit a small screen. A recent study shows that the average success rate for a user to complete a task via his mobile device was only 59%. The reason is that websites were not tailored for a mobile on-the-go type of interaction. Mobile users have different needs, they might be standing in the corner of a street trying to get precise information like your businesses address or the price of a product. How long will it take them to get to that information?
If the information is not visible and the site is not appealing, chances are that they will just give up and search for a more mobile-friendly website that is willing to provide them with that information and keep them engaged.
3. Your Customer
Your website like a mobile site is your shop window to the world and your customers. If you don't have mobile website what are you telling you new and old customer alike.
Well, I think your telling them two things. (1.) Your business is not innovative and (2.) you don't really care about how your business interacts with your customer... The big sign post is "GO SOMEWHERE ELSE" Mr or Mrs Customer.
So what do you do about it?
You basically have two options:
Do nothing and hope that the mobile browsers will improve with time
Have an optimized site for mobile
Thursday 3 May 2012
CLICK-TO-CALL INCREASES CALLS TO YOUR BUSINESS – SERIOUSLY!
A click-to-call button on a mobile website could quite possibly be just as important to a local business as the mobile site itself. This little button bridges the gap between business owner and consumer and is the quickest connection your mobile browsers has to your business.
When clicked, it automatically places a call to a pre configured number, eliminating the need for your on-the-go customer to flip back-and-forth from your site to their key pad. I’ve noticed how the click-to-call button has proved itself beneficial to many business types. Here are some interesting findings that came from a recent study.
In a sampling of 500 businesses from different industries, they found sites that were actually using the click-to-call button. As revealed in Google Mobile Ads recent blog post, Learn about mobile-friendly sites from Dennis Mink, an average of 16% of visitors to these 500 mobile websites placed a call to the business.
So all I can say to you is ..... GET CLICK-TO-CALL ... Now!!
Happy clicking.
Kevin
Tuesday 1 May 2012
The Dawn of Mobile Websites is here!
The Dawn of Mobile Websites is here!
Over the past two years Mobile websites have been growing in importance to businesses of all shapes and sizes. As usual there are followers and leaders, those leading the way are picking up on the huge traffic increase which is driven through mobile devices.
So many companies are just not grasping the importance of having a mobile-friendly website. All the major search engines have put huge emphasis on the importance of every business having a mobile presence and in many cases penalising those who don’t.
Forget the search engines, how do you think your customers perceive you when they go to your website and don’t have the same experience they would / should they go via your standard site. Stretching and squinting to read content is becoming less and less exceptable in the eyes of your clients.
As always we want to over deliver to our customers, so come and try our free site preview.
Mobile websites are for all.
Over the past two years Mobile websites have been growing in importance to businesses of all shapes and sizes. As usual there are followers and leaders, those leading the way are picking up on the huge traffic increase which is driven through mobile devices.
So many companies are just not grasping the importance of having a mobile-friendly website. All the major search engines have put huge emphasis on the importance of every business having a mobile presence and in many cases penalising those who don’t.
Forget the search engines, how do you think your customers perceive you when they go to your website and don’t have the same experience they would / should they go via your standard site. Stretching and squinting to read content is becoming less and less exceptable in the eyes of your clients.
As always we want to over deliver to our customers, so come and try our free site preview.
Mobile websites are for all.
Subscribe to:
Posts (Atom)