WHY HAVE A MOBILE WEBSITE?

There are two main reasons for having a mobile site.. well three actually.

Simple, it’s all about REACH and ENGAGEMENT

1. Reach
Mobile is today by far the most personal gadget, accompanying us 24 hours a day, 7 days a week wherever we go. Businesses understand this and have followed by creating websites that are tailored to the mobile user. A reports by Nielsen Mobile show that businesses that have added a mobile website have increased overall traffic to their website by 13%.

Top activities among mobile shoppers include in-store price comparisons (38% of mobile shoppers), browsing products through their mobile Web or apps (38%) and reading online product reviews (32%).

Source: Nielsen


2. Engagement

Now the truth is that most website display poorly on mobile devices as they were not built to fit a small screen. A recent study shows that the average success rate for a user to complete a task via his mobile device was only 59%. The reason is that websites were not tailored for a mobile on-the-go type of interaction. Mobile users have different needs, they might be standing in the corner of a street trying to get precise information like your businesses address or the price of a product. How long will it take them to get to that information? 

If the information is not visible and the site is not appealing, chances are that they will just give up and search for a more mobile-friendly website that is willing to provide them with that information and keep them engaged.

3. Your Customer
Your website like a mobile site is your shop window to the world and your customers. If you don't have mobile website what are you telling you new and old customer alike.

Well, I think your telling them two things. (1.) Your business is not innovative and (2.) you don't really care about how your business interacts with your customer... The big sign post is "GO SOMEWHERE ELSE" Mr or Mrs Customer.


So what do you do about it?

You basically have two options:

Do nothing and hope that the mobile browsers will improve with time

Have an optimized site for mobile