For the first time in history, the Olympics opened their doors to social media. Working for months on developing their social media strategy, the Olympics fully embraced Facebook and Twitter as a way to report on the two week competition and to communicate with Olympic followers around the world.

Over 150 million tweets were posted, and they hit an all-time high of mobile devices accessing their website. Reports show that Usain Bolt racked up an astonishing 962,756 Twitter mentions, or 80,000 tweets per minute, while McDonalds led amongst brands with 159,410 mentions.* More than 116 million posts and comments relating to the Olympics were posted on Facebook.** Now going back to the Olympics and mobile websites, recent reports show that this is the first time that users accessed the official Olympics webpage, London2012.com, on a mobile phone or tablet more than a desktop computer.

Now that's impressive....