What Exactly is 'Mobile Marketing, How Does it Work & Why Should I Care

If you are like most other business owners, you will have heard that you “must” do mobile marketing.
And most likely, no one has really sat down with you and explained to you 
1. WHY you should care, (or: if you should care),
2. WHAT “Mobile Marketing” really is, and
3. HOW it works in practice
And that’s exactly the purpose of this short guide on “Mobile Marketing For Business”:
After reading this guide you’ll have a good enough understanding of this whole “Mobile Marketing thing”, so you can make an informed decision on
- Whether you actually want to do Mobile Marketing, 
- Whether you want to do it yourself, or rather get a Mobile Marketing service provider to do it for you, and
- If you’re planning to outsource the work, how to select a reliable and trustworthy service provider

To follow.....
 Why Should You Care? (or Should You Care At All?)